UPDATED 07.19.2023

Resume

Senior Graphic, Web and Print Designer with over eighteen years’ experience in Marketing and Advertising, encompassing graphic design, art direction, branding, rebranding, print collateral design, web design, social media ads and sales presentations (static, interactive & animated).

My Design Philosophy: Keep it simple, clean, space to breathe, emotion evoking designs focused on the target audience while getting the message across with as few words as possible.

SKILL SET:

EXPERIENCE:

Hydrus Connect – Clearwater, FL (February 2023 – June 2023)

Responsive Web Designer / Graphic Designer

Art direction, responsive web design, social media ads and traditional print design.

Innovative Foodservice Group – Tampa, FL (October 2022 – December 2022)

Graphic Designer

Traditional print / collateral materials, social media ads (animated GIFs) and website design.

Direct Mail Systems, Inc.,  St. Petersburg, FL (May 2022 – August 2022)

Graphic Designer

Traditional print / collateral materials design and variable data specialist.

Valor Fitness – Seminole,  FL (Nov 2021 – March 2022)

Graphic Designer

Art direction, corporate identity / brand management, traditional print & collateral materials (Catalogs, posters,
sales sheets, postcards…), retail displays and social media ads (static & video).

Radius Marketing Group – Tampa, FL (April 2016 – August 2020)

(Shut down by Covid)

Art Director / Senior Web & Print Designer

Art direction, corporate identity / brand management, responsive website ui-ux design, animated sales presentations, video and traditional print design.

Freelance Services – TroySovich.com – Clearwater, FL (Feb 2015 – March 2016)

Graphic Design / Art Direction / Responsive Web & Print Design

Art direction, corporate identity / brand management, responsive website ui-ux design (WordPress), collateral materials, traditional print design and animated sales presentations.

Marketopia “The Lead Machine” – St. Petersburg, FL (August 2014 – February 2015)

Art Director / Senior Web & Print Designer

Within this shiny new startup, I crafted a 20 page proposal / booklet for use in conveying services to potential clients. Created responsive client website models, collateral materials, and traditional print design.

TradeWinds Island Resorts – St. Pete Beach, FL (October 2011 – March 2014)

Graphic Designer / Art Director

Played the key role in Rebranding the TradeWinds Sandpiper Resort into the first Guy Harvey Outpost Resort in the USA. Creative design including collateral materials, print ads (Met 100% print / publication ad deadlines), all property signage, digital displays throughout the resort. digital boulevard signage and vehicle / wave runner wraps. Designed static and animated graphics for TradeWinds presence within the Tropicana Field (Rays) and Amalie Arena (Lightning Hockey).

Infinity Technology Solutions – Tampa, FL (October 2005 – August 2010)

Art Director / Senior Web & Print Designer

In-House and Outside clients:
Managed targeted marketing and advertising campaigns to promote Infinity and their client’s services, including corporate identity / brand management, tag lines, collateral materials, catalogs, interactive sales presentations (Flash), website development / SEO, promotional products, vehicle wraps, and managed golf tournaments and MS-sponsored events.

Media Alliance, Inc. – Clearwater, FL (July 2001 – October 2005)

Art Director / Motion Graphic & Web Designer

Managed and led art direction of multi-media marketing packages (websites and interactive Flash sales presentations) ranging in value from $12K to $60K. Recorded / edited voiceovers and directed / produced green-screen video shoots at professional studios. Selected and managed an outside staff of freelance website designers, copywriters, voice talent and actors for video shoots.

Winner 2005 McSam Award – Best Multi-Media piece web and interactive sales presentation.

EDUCATION:

Over eighteen years “Real World” Marketing and Advertising experience.