Updated 05.29.2024

Resume

From advertising Purple Tennis Shoes to leading the rebranding of a Beach Resort, my passion is creating attention-grabbing design and advertising. I focus on understanding the target audience and enhancing customer experiences.

My design philosophy is to embrace simplicity, allow space to breathe (white space), evoke emotion, and create attention-grabbing designs tailored to the target audience while conveying the message as clearly and quickly as possible.

SKILLS:

  • Graphic Design
  • Print Design
  • Website Design
  • Branding / Rebranding
  • Social Media Ads (static, animated gif’s & video)
  • Sales Presentations (static, animated & interactive)
  • Project Workflow Management
  • Video Production / Editing
  • Wireframing / Prototyping
  • Packaging / Display Design
  • Generative AI

TOOLS:

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • WordPress
  • Adobe Premier Pro
  • Adobe XD
  • Adobe Animate
  • PowerPoint
  • Canva
  • Adobe Firefly
  • ChatGPT

EXPERIENCE:

Graphic Designer / Web & Print Designer

Freelance Design Services
TroySovich.com – Clearwater, FL – (07/2023 – Current) (Part-time)

Traditional print design, targeted social media ads, website design and sales presentations.

 

Web Designer / Graphic Designer

Hydrus Connect – Clearwater, FL (2/2023 – 6/2023)

Created responsive website designs, developed comprehensive style guides, impactful logos, and captivating social media ads.

 

Graphic Designer

Direct Mail Systems – St. Petersburg, FL (5/2022 – 8/2022)

Print design and incorporated variable data tags for personalized direct mail campaigns.

 

Graphic Designer

Valor Fitness – Seminole, FL (11/2021 – 3/2022)

Art direction, corporate identity / brand management, traditional print & collateral materials (Catalogs, posters,
sales sheets, postcards…), retail displays and social media ads (static & video).

 

Art Director / Senior Web & Print Designer

Radius Marketing Group – Tampa, FL (4/2016 – 8/2020)

Art direction, maintained corporate identity. Designed responsive websites, animated sales presentations, collateral materials and social media video ads. In addition, branded and launched two startups featuring: Responsive website design, animated / interactive sales presentations, social media video ads and all supporting collateral materials.

 

Art Director / Senior Web & Print Designer

Marketopia “The Lead Machine” – St. Petersburg, FL (6/2014 – 2/2015)

Played a key role in launching this startup by implementing a responsive website presence, and designing collateral materials, including extensive sales booklets.

 

Graphic Designer / Art Director

TradeWinds Island Beach Resorts – St. Pete Beach, FL (8/2011 – 3/2014)

Played the key role in rebranding the TradeWinds Sandpiper Resort into the Guy Harvey Outpost Resort. Initiated with logo design, creative design efforts for collateral materials, met 100% of print / publication deadlines for print ads, designed and managed all property signage, and digital displays across the resort. In addition, designed static and animated graphics for TradeWinds presence within the Tropicana Field (Tampa Bay Rays – Behind Homeplate Displays) and Amalie Arena (Lightning Hockey).

 

Art Director / Senior Web & Print Designer

Infinity Technology Solutions – Tampa, FL (10/2005 – 8/2010)

Developed and executed precision-targeted marketing and advertising initiatives to elevate the visibility of Infinity and its clients. This encompassed a comprehensive range of services, such as corporate identity and brand management, creation of impactful taglines, production of collateral materials and sales booklets, development of interactive sales presentations using Flash, website development with a focus on SEO, eintroduced promotional product strategies, attention-grabbing vehicle wraps, and adept management of golf tournaments and events sponsored by Microsoft.

 

Art Director / Motion Graphic & Web Designer

Media Alliance, Inc. – Clearwater, FL (7/2001 – 10/2005)

Managed and led art direction of multi-media marketing packages (websites and interactive Flash sales presentations) ranging in value from $12K to $60K. Recorded / edited voiceovers and directed / produced green-screen video shoots at professional studios. Selected and managed an outside staff of freelance website designers, copywriters, voice talent and actors for video shoots.

Winner 2005 McSam Award – Best Multi-Media piece web and interactive sales presentation.

EDUCATION:

High School Diploma, First-year of College, and over two decades of advertising and marketing experience. Currently, I am actively pursuing professional development through LinkedIn Learning classes.